Grow Your Gym. Support Your Coaches. Build Your Community.

Affiliate Toolkit

Programming, coaching tools, marketing assets, business resources, and exclusive partner deals - everything you need to run and grow your affiliate, all in one place.

Everything in one place. Built for every stage.

Already an affiliate? The Toolkit covers every part of your business – coaching, programming, marketing, and operations – on the floor and off it.

Just starting out? Access to the Toolkit begins the moment you apply.

What’s Inside

Programming and Coach Development Resources

Spend less time planning. More time coaching. CrossFit Affiliate Programming (CAP) delivers full-week class plans, scaling options, coaching notes, and video demos - built by CrossFit HQ and refined for every athlete level. So your coaches show up prepared and your athletes keep coming back.

Affiliate Starter Kit Course

Your roadmap from idea to opening day. Fourteen self-paced modules walk you through every major decision - from business planning and site selection to branding, sales, and operations - so you launch with confidence, not costly mistakes.

Affiliate Marketing Kit

Great marketing starts with a strong foundation. A ready-to-use library of brand campaign assets, social graphics, posters, email templates, and videos - take what works for your market, customize it to fit your community, and make it yours. No designer required.

Partner Deals

Save more as a CrossFit affiliate. Exclusive discounts on equipment, apparel, software, and services - through a global network of trusted brands built to support CrossFit gyms worldwide.

Why It Matters

Joining the CrossFit Affiliate Network means more than a name on the wall. It means standing behind a methodology that changes lives – and having the programming, marketing, business guidance, and global partnerships to back it up.

Already built, already proven, and ready to use from day one.

For International Affiliates

We're continuously expanding our language and region-specific resources to better serve our global community. Marketing materials are currently available in English, German, Spanish, Portuguese, French, Italian, Japanese, and Korean.

Next Steps

Already an Affiliate? Your toolkit is ready when you are. Thinking about Opening a Gym? Find out what it takes.