Your Gym, Marketed. Professionally.

Affiliate Marketing Kit

Every CrossFit gym has a story worth telling. The Affiliate Marketing Kit gives you the campaigns, graphics, videos, and templates to tell it - locally, authentically, and professionally.

What’s Included

1. Campaign Packages

Complete marketing campaigns designed by CrossFit HQ that are customizable, ready-to-use, and organized into two categories to suit different needs and goals:

Sport Season Campaigns

The CrossFit calendar is full of moments that bring communities together. From friendly competition to shared achievements, these events give your members something to train for, celebrate, and experience together while creating opportunities to strengthen engagement and retention.
Our Sport Season Campaign packages put social posts, email copy, print materials, and implementation guides at your fingertips to build energy around:

The CrossFit Open
Community Cup
Murph
CHAD1000X

Use them to engage existing members, attract drop-ins, and bring your community together during globally recognized CrossFit moments.

Brand Campaigns

While Sport Season campaigns capture moments, Brand campaigns build something lasting. These ready-to-use assets help you communicate what CrossFit stands for in your local market – beyond any single event or season.

Current initiatives include:

CrossFit Is the Cure
The CrossFit Effect
Forging Elite Fitness
This Is CrossFit

Use them to introduce CrossFit to new audiences, reinforce your gym’s values, and build credibility in your community.

2. Social Media Assets

Graphics, ready to go. Sized for Instagram, Facebook, and YouTube, with Canva templates that make adding your gym's logo and photos effortless.

3. Video & Photography Library

Skip the photo shoot. Access a library of professional videos, gym photography, and motion clips - ready to drop into your local campaigns, website, or social media.

4. Localized Campaigns

We're continuously expanding our language and region-specific resources to better serve affiliates worldwide. Localized campaigns are currently in development for German, Spanish, Portuguese, French, Italian, Japanese, and Korean.

Once I understood how to properly use the tools CrossFit offers - like CAP and the marketing kits - it felt like I unlocked a different level of clarity for our operations.
James, Australia

Launch seasonal promotions
using ready-to-run campaign packs.
Engage your community
with member stories and local events.
Boost visibility
through consistent, professional creative assets.
Save hours
of design and copywriting time each month.

How It Works

Log in to Access the full Marketing Kit
Browse campaigns and download what fits your needs.
Customize with your gym’s name, logo, and photos.
Launch your campaigns and start growing your community.

Access the Marketing Kit

Why It Matters

Professional marketing is often the missing link between a great gym and a growing one. The Affiliate Marketing Kit closes that gap – so you can show up consistently, attract new members, and build lasting awareness in your community.

Always Relevant

New campaigns and creative assets are added throughout the year – aligned with key moments on the CrossFit calendar, including The Open, the CrossFit Games season, and seasonal challenges.

Get Access

Everything in the Affiliate Marketing Kit comes with your CrossFit affiliation. Already an affiliate? Log in and start putting it to work. Not yet affiliated? Find out what's waiting for you.

Access the Kit Apply to Become an Affiliate