CrossFit affiliates are independent, with each one locally owned and operated by people who know the community they serve. They share a methodology and a name without sharing a corporate manual, a class size policy, or a pricing structure handed down from somewhere far away.
The gym down the street from you is run by a human being who lives down the street from you, and that person picked the equipment, hired the coaches, and built the schedule around what their community actually asked for. The room is local. The work is universal.