SINGLE-DAY TICKETS TO THE 2026 CROSSFIT GAMES NOW AVAILABLE | BUY TICKETS NOW
Twenty years. Thousands of affiliate openings. The Affiliate Starter Kit course distills it all into a self-paced interactive program that gives you the tools and guidance to plan and launch your CrossFit gym with confidence. On your terms, at your pace.
Define your goals, identify your market, and build a solid financial foundation - with step-by-step guidance on structuring memberships, space planning, and a strong opening.
Launch your gym and attract members through authentic community engagement - with templates, examples, and strategies used by successful CrossFit affiliates around the world.
From scheduling and equipment setup to day-to-day operations and team management - get the best practices that keep your gym running smoothly from day one.
Stop starting from scratch. Ready-to-use worksheets, budget planners, and marketing templates help you make smarter decisions faster at every stage of your launch.
By the time you finish the Starter Kit course, you'll have a clear business model, a solid launch plan, and the confidence to move forward - opening day is your next milestone.
Opening a CrossFit gym is more than a business decision – it’s joining a movement built on community, hard work, and changing lives. The Starter Kit course makes sure you’re ready for every part of it.
“The courses are good and there’s a lot of good resources in there. One course is marketing, and there are also guides on training staff.”
– James, Australia
Self-paced online course with 14 in-depth modules.
12 months access from date of purchase with extensions available
Included in your $1,000 Affiliate Application fee
Immediately available after payment of application fee
Designed for prospective owners and their teams
Currently available in English with localized versions in development
Once your doors are open, the learning doesn’t stop.
While the Affiliate Starter Kit helps you launch your gym, the Gym Owner’s Manual provides ongoing guidance for running and growing your business.
Available through the Affiliate Toolkit Portal, it serves as a practical reference for affiliate owners looking to strengthen operations, develop their team, improve member experience, and build a sustainable gym for the long term.
Affiliate Operations
Build stronger systems for memberships, daily operations, and long-term business sustainability.
Coaching & Team Development
Develop coaches, strengthen leadership, and create a consistent member experience across every class.
Community & Retention
Learn practical ways to build culture, improve member engagement, and strengthen community connections.
Marketing & Growth
Access guidance on referrals, local outreach, digital marketing, and sustainable affiliate growth strategies.
the Affiliate Application fee.
into the Starter Kit Course to start building your foundation.
your business plan and toolkit templates.
your L1 Certification (if you haven’t already)
the Affiliate Application when you are ready and open your doors!