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FAQ

Affiliates

What is the process for becoming an affiliate?

Visit our How to Affiliate page. Note that you must be a CrossFit Certificate holder (Level 1 minimum) before applying for affiliation.

What are the requirements for becoming an affiliate?

Read the Requirements section on our How to Affiliate page.

What is included in being a CrossFit Affiliate?

• Legal use of the CrossFit name, logo, and promotional materials
• Legal use of the CrossFit Kids name
• Promotion from CrossFit.com
• Support from CrossFit, Inc. on specific and general issues. CrossFit vigorously protects its brand and those licensed to use the CrossFit name.

What is the cost of affiliaton?

As of Jan. 1, 2011, affiliation costs US$3,000 annually.

Do affiliate fees increase?

Affiliate fees are always held level. Your renewal fee will always be the same as the fee you paid initially no matter how the fees change in the future. Please see our current pricing by currency here: Affiliation Requirements.

Do I still have to affiliate if I want to operate as a nonprofit?

Yes. By affiliating you are licensing the CrossFit name and making it legal to use that name; whether you make money from your endeavors or not, you still have to affiliate.

Can I open a CrossFit affiliate outside the United States?

Yes. We have affiliates all over the world.

Can there be more than one affiliate in one town, city, state, neighborhood?

Yes. We do not limit the number of affiliates in any given area.

Is CrossFit a franchising organization and are CrossFit affiliates franchisees?

No. Our affiliates are a confederation of legitimate fitness practitioners pooling reliable resources.

Do I need to own a gym?

No. You will, however, need one physical location. We do not license mobile affiliates.

If I purchased a URL, does this mean I own that name?

You may own the domain, but the use of “CrossFit” in your domain is unlicensed and illegal, and CrossFit, Inc. can legally force you to give it up. CrossFit only acknowledges the URL of the name that you have licensed from us.

If I become an affiliate, does this mean I can credential CrossFit trainers?

No. Only CrossFit, Inc. can credential trainers. The only way to obtain a CrossFit credential is through CrossFit Training. Visit CrossFit Trainer Courses and CrossFit Certifications for more info.

 

 

What material from CrossFit.com can I use on promotional items like T-shirts, my storefront, my website, etc.? How can I use the name?

You can link to anything on CrossFit, Inc. sites, but you cannot download material and host it on your own site (e.g., videos, articles, etc.).

You are encouraged to create your own T-shirts featuring your licensed affiliate name and creative slogans. Logos and/or slogans associated with CrossFit, Inc. or CrossFit.com may not be used without prior permission.

As an affiliate, you can and should say that you use CrossFit methods and that you’re part of the extended CrossFit family, but you may not represent yourself directly or indirectly as a representative of CrossFit.com or CrossFit, Inc.

If I do not want to affiliate but I am a CrossFit trainer, how can I use the name legally?

You can call yourself a CrossFit trainer. You may list your CrossFit qualifications on a business card, resume, or website bio/qualifications type of page. Nothing more.

You cannot use the CrossFit name in any other business or promotional way unless you affiliate. Only affiliation gives you the legal right to use the CrossFit name for business and/or promotional purposes.

The Level 1 Trainer Certificate License Agreement is explained on page 166 of the “CrossFit Level 1 Training Guide.”

Can I work as a trainer at an affiliate if I'm not a CrossFit Level 1 Certificate holder?

You may instruct as an apprentice under the mentoring of a CrossFit Level 1 Trainer (CF-L1). All trainers at a CrossFit affiliate must hold a CrossFit Level 1 Certificate. Apprentice trainers (those who do not hold a CF-L1) may work under the direct supervision of a CF-L1 trainer prior to obtaining a CrossFit Level 1 Certificate.

How should I select a name for my gym?

Basic guidelines are as follows: no continents, countries, provinces, regions, states, counties, large cities, religious references, movie names, celebrity names, personal names, trademarked names, government agencies, or names that are already taken.

Can I set my own rates?

Yes.

What is the recommended equipment for starting out?

Whatever you can muster. Great gyms have started with lots of equipment or just a few barbells.

Should I send in videos and photos?

Absolutely. If you think you’ve got a good video, please contact content@crossfit.com.

To be considered for publication on our websites, please submit photos via https://www.crossfit.com/submit-photo.

Are CrossFit affiliates automatically allowed to offer CrossFit Kids classes?

Yes.

We'd like to host a local/statewide/regional fitness competition. Any guidance?

We love that affiliates hold competitions and would like to do everything we can to encourage such events. When planning your competition, please keep in mind these simple rules:

  • Please avoid the use of the words “Games,” “Open,” “Sanctionals” or “Regional,” so there is no confusion with official CrossFit, Inc.-sponsored or licensed events.
  • Please do not use CrossFit, Inc. logos or artwork when promoting/advertising your affiliate event. Again, we’re trying to avoid confusion with CrossFit, Inc.-sponsored or licensed events.
  • Use of the trademark “CrossFit” is not allowed in the title of any event. It may only be used to refer to the affiliate hosting the event. Acceptable: Fitness Challenge brought to you by Watertown CrossFit. Unacceptable: CrossFit Watertown Challenge, CrossFit Northeast Challenge, CrossFit Challenge, CrossFit Northeast Games. Also acceptable: Connecticut Fitness Throwdown brought to you by CrossFit Watertown.
  • Run a great event, have fun, and send us photos so we can share your good times with the community.

I'm thinking of opening multiple locations. Is that allowed?

CrossFit no longer allows multiple affiliations. We believe it is better for an affiliate to concentrate on a single location to ensure the quality of hands-on involvement by the owner. So, in essence, the rule is: one trainer, one box.

We're thinking of setting up some "sister affiliates," and we'd like similar names or even to share websites and design. Is that allowed?

Yes.

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