Velites has been named the Official Apparel, Footwear, Grips and Jump Rope Partner of the 2026 CrossFit Games, broadening its partnership with CrossFit following a successful debut in 2025.
In 2026, Velites will outfit athletes, teams, staff, media, and on-site personnel at the CrossFit Games in San Jose, California, with high-performance apparel and footwear designed specifically for the demands of elite athletes.
“Velites has quickly established itself as a trusted and innovative partner for the CrossFit community,” said Greg Schwartz, Vice President of Global Partnerships. “Their focus on performance, durability, and athlete-driven design aligns closely with what our sport demands at the highest level. We’re excited to continue building this partnership for this year’s Games.”
Built for CrossFit
Over the past several years, Velites has made significant investments in research, athlete testing, and product development to create apparel and footwear engineered for the unique demands of training with a focus on CrossFit. Following the strong reception of its apparel and training shoe lines, the brand continues to refine its systems to support both competition and training environments.
“We’re so proud to once again be the Official Apparel and Footwear Sponsor for the 2026 Games,” said Matías Hernandez, CEO Velites. “This partnership represents years of work, athlete collaboration, and relentless focus on innovation. The CrossFit Games are the ultimate testing ground, and we’re honored to support the athletes who define what’s possible in our sport.”
In addition to its expanded role at the CrossFit Games, Velites will serve as the presenting sponsor of Open Workout 26.2, which will be announced on March 5, 2026, at CrossFit Black Edition in Cascais, Portugal — a short distance from Velites’ headquarters in Spain — highlighting the brand’s deep roots in the global CrossFit community.
Shop Velites apparel and footwear at velitessport.com and store.crossfit.com.
About Velites
Founded in 2015, Velites was born from a simple but powerful insight: solving real problems athletes face in training. What started with the frustration of a poor-quality jump rope:tangled, imprecise, and limiting performance, evolved into a handmade prototype and the foundation of a broader mission. Today, Velites stands as a leading European brand in apparel, footwear, and accessories for CrossFit® and functional fitness. From revolutionary jump ropes to grip-perfect hand grips and performance-driven footwear, every product is forged through real challenges, persistence, and athlete-led innovation. At Velites, we believe progress is earned through effort, consistency, and resilience. At Velites, we believe success is made, not given or inherited.
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