CrossFit and WurQ, a pioneer in motion-tracking technology, has launched a long-term strategic partnership naming WurQ the Official Performance Analytics Partner of CrossFit® and the CrossFit Games®. This exclusive collaboration introduces a first-of-its-kind wearable sensor ecosystem purpose-built to withstand and track the unique demands of the CrossFit community.
The partnership will extend across CrossFit’s global affiliate network, coaches, athletes, members, and the CrossFit Games season. Together, the organizations will introduce new performance measurement tools designed to help athletes train more effectively, coaches make more informed decisions, and fans gain deeper insight into competition performance.
Unlike traditional trackers restricted to cardio metrics like calories and heart rate, WurQ’s dual sensor system understands the actual motion and the physical work you did, through advanced biometric algorithms calibrated for high-intensity functional movements. The platform automatically detects exercises, reps, round structures, tracks velocity and rep cycle, range of motion, and measures power output — converting raw telemetry into actionable training intelligence. After tracking more than 100,000 sessions across affiliate gyms and competition floors, WurQ integrated a CrossFit-specific AI chat that lets athletes ask questions and receive data-backed answers about their performance.
For gym owners and enthusiasts, the integration of WurQ’s technology provides affiliate owners with powerful tools to establish athletes’ baseline, drive measurable member outcomes, facilitate personalized training sessions, gamify the class experience, and significantly improve long-term community retention.
On the competitive stage and throughout the CrossFit Games season, the partnership will elevate the fan and media experience by providing unprecedented insight into elite athletic performance, driving data-driven storytelling and real-time telemetry. The organizations say the long-term goal is to build a standardized performance framework for the Sport of Fitness.
Leadership from both organizations described the launch as a major step toward building the performance analytics infrastructure for the Sport of Fitness. By combining exercise science knowledge, WurQ’s technology, and CrossFit’s global community, the partnership aims to give athletes, coaches, and fans a deeper understanding of human movement and performance. As technology and the platform continue to advance, it will help support a full training lifecycle — from day one, to a consistent training lifestyle, or to the competition floor.
“Partnering with WurQ means taking incredibly advanced movement tracking and making it easy, fun, and accessible for our community,” said Jay DeCoons, Vice President, Affiliates and Operations for CrossFit. “Whether you’re a local member looking to hit a personal best or a coach looking out for your class, this technology brings an entirely new level of motivation to the gym floor. And when the CrossFit Games roll around, this same real-time data will let fans see the physics behind what our elite athletes are actually achieving.”
“CrossFit represents the ultimate test of human fitness — covering cardio, lifting, gymnastics, supported by a one-of-a-kind, devoted, and consistent community. If we want to understand how to meaningfully assess, personalize, and even predict a well-rounded fitness lifestyle, CrossFit is absolutely the place. It is the perfect application for WurQ’s technology,” said Dmitry Popov, CEO at WurQ. “We didn’t design another smartwatch. We’ve spent years in gyms understanding what insights are relevant for strength and high-intensity training. You can’t simply apply HR to every activity. We built a system that speaks the language of CrossFit — it knows your benchmarks, it knows the target stimulus, and it explains performance in that context. We are thrilled to partner with CrossFit to empower affiliate owners, elevate local coaching, and give millions of athletes the clarity they need to unlock their full potential.”
CrossFit is the world’s leading platform for improving health and performance through functional fitness. Founded on a methodology of constantly varied, high-intensity functional movements, CrossFit helps millions of individuals worldwide achieve their fitness goals through a global network of licensed affiliate gyms, professional coaching education, and elite competitive events like the CrossFit Games. WurQ is a cutting-edge sports technology company specializing in motion-tracking algorithms and advanced performance analytics. Built to meet the rigorous demands of high-intensity training, WurQ’s platform turns biometric and movement telemetry into actionable intelligence, helping athletes and coaches maintain the fitness lifestyle and maximize potential through data-driven insights.
About WurQ
WurQ is a cutting-edge sports technology company specializing in motion-tracking hardware and advanced performance analytics. Built to meet the rigorous demands of high-intensity training, WurQ’s platform turns biometric and movement telemetry into actionable intelligence, helping athletes and coaches maximize potential through data-driven insights.