In 2020, Berkshire Partners invested in CrossFit, motivated by a strong belief in our methodology, brand, and our community. It is now time to seek out a new owner for our next phase of growth. Our objective is to find the right partner – one with a connection to our community, an appreciation for our affiliate business model, and the passion and vision to lead us into the future. CrossFit will be working with an advisor, Moelis & Company, to help review a wide range of potential buyers.
For over 20 years, CrossFit has provided a simple and direct path to health and fitness unparalleled in its efficacy for everyone from Olympic-level athletes to grandparents. This legacy, based on delivering measurable results, reshaped the mainstream fitness landscape.
Today, we continue to lead the industry with our vision and commitment to making the world healthier. We have a global network of frontline practitioners: over 11,000 business owners, over 100,000 CrossFit credentialed coaches, and 1,500+ healthcare providers aligned with our mission and methodology. We have inspired countless local and global organizations that promote higher-order social benefits, including addiction recovery, youth development, and veteran support. And we’ve transformed our workouts into a global competitive sport that draws hundreds of thousands of participants every year.
We owe our success to the incredible support and dedication of our community. We are excited about CrossFit’s future and the opportunity this process holds.
CrossFit’s Next Chapter: An Update to Our Community