CrossFit Announces Partnership With Coaches Congress

CrossFit is thrilled to share a new global partnership with Coaches Congress, an organization that holds events for gym owners, fitness trainers, and coaches to exchange ideas, gain business skills, and be inspired by mentors through seminars and workshops. 

This partnership formalizes a long-standing relationship and deepens collaboration around coach education and professional development. 

Starting in 2026, CrossFit will serve as an Official Partner of Coaches Congress events around the world, supporting a shared mission to elevate coaching standards, foster community, and invest in the ongoing development of coaches at every stage of their careers.

CrossFit will have a significant presence across Coaches Congress events in key international markets, including Europe and Australia, with expanded programming planned throughout the year. 

“Coaches and owners are the heartbeat of CrossFit, and we are thrilled to be partnering with Coaches Congress on their events to supercharge their success,” said Don Faul, CEO of CrossFit. “Coaches Congress helps thousands of people take their gym and coaching careers to the next level, and we can’t wait to help them reach even greater heights.” 

Through this partnership, CrossFit will contribute expert-led keynotes, workshops, and educational sessions at each Coaches Congress event, bringing CrossFit methodology, coaching insights, and leadership perspectives directly to the global coaching community. CrossFit affiliates and coaches will also receive access to exclusive ticket offers and dedicated programming designed specifically for CrossFit professionals.

“This partnership with CrossFit is a very positive step for Coaches Congress, and we couldn’t be more excited to formalize this relationship,” said Henrik Almers, CEO of Coaches Congress. “CrossFit adds clear value for our attendees, and we’re looking forward to getting started.”

The collaboration also extends beyond live events, with coordinated email, newsletter, and social promotion to ensure coaches around the world are aware of upcoming opportunities to learn, connect, and grow.

Together, CrossFit and Coaches Congress aim to strengthen the global coaching ecosystem,  creating more opportunities for education, collaboration, and impact across the fitness industry.

For more information on upcoming Coaches Congress events, visit https://coachescongress.com/. 

About Coaches Congress:

Website: https://coachescongress.com/

“Forging Elite Business,” Coaches Congress is an event for box and gym owners, fitness trainers and coaches, to exchange ideas, gain business skills, and be inspired by mentors via seminars and workshops.

It all started as a gathering of 80 Scandinavian affiliate owners and coaches in Stockholm in 2014. Over 10 years later it has grown to what we believe to be the largest, independent, educational event for gym owners and coaches in Europe within the Functional Fitness and CrossFit segment. In December 2022, we took a step outside of the Nordics to successfully organize the first CC Berlin event.

The main difference between CC and most of the other events and competitions in this industry, is that we attract and cater for highly motivated gym owners and coaches that want to learn more about how to run a professional AND profitable gym or fitness business.

Our principles are:

• Create a fitness and education event that is entertaining and informative, but feels intimate and local.
• Deliver educational content from global thought leaders, but give participants the opportunity to discuss and solve more local concerns.

Behind the scenes of Coaches Congress is a fantastic team of hard-working, dedicated and caring people. This team, along with incredible volunteers during the event days, work hard to make sure that each event gives all attendees a boost in their self development and business.