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Our Partners

We are privileged to partner with leading fitness equipment, technology, apparel, and nutrition brands to bring the best to our community.

PROUD PARTNERS OF THE CROSSFIT GAMES

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Zenni Optical: The Official Eyewear of the CrossFit Games

CrossFit is proud to announce a new partnership with Zenni Optical, naming the innovative eyewear leader the Official Eyewear of the CrossFit Games.

LUXIAOJUN: The Official Weightlifting Shoe of the 2025 CrossFit Games

LUXIAOJUN has been named the Official Weightlifting Shoe of the 2025 CrossFit Games.

CrossFit and YETI Extend Partnership Through 2027

CrossFit and YETI will extend their partnership for another three years, solidifying YETI’s role as the Official Drinkware and Cooler of the CrossFit Games® through 2027.

Velites: Official Apparel and Footwear Partner of 2025 Games

Velites, a leader in innovative sports gear for functional fitness, has been named the Official Apparel and Footwear of the 2025 CrossFit Games.

CrossFit Extends Partnership with Hustle Up Through 2027

CrossFit and Hustle Up are thrilled to announce the extension of their partnership through 2027.

CrossFit and STRONG Coffee Extend Partnership

CrossFit is pleased to announce the continuation of its partnership with STRONG Coffee as it renews its commitment as the Official Coffee of the CrossFit Games.

CrossFit Partners With Tempo by Home Chef

CrossFit partners with Tempo by Home Chef, the innovative meal delivery service, making Tempo the Official Meal Delivery Partner of the CrossFit Games.

CrossFit Partners with Velites to Become the Official Grip and Jump Rope of the CrossFit Games

CrossFit is thrilled to announce a new three-year partnership with Velites, making Velites the official grip and jump rope of the CrossFit Games.

PBfit Becomes Official Partner of the 2025 CrossFit Games

CrossFit, LLC is thrilled to announce that PBfit is the Official Peanut Butter of the CrossFit Games.