Healthy Steps Nutrition, CrossFit’s Preferred Nutrition Coaching Platform

This partnership gives CrossFit affiliates and coaches access to trusted nutrition education, coaching systems, and technology designed to support their members’ health journeys during the other 23 hours outside the gym.

By

CrossFit

October 20, 2026

Nutrition is the foundation of CrossFit’s Theoretical Hierarchy of Development. Yet for many affiliates, it remains the missing piece in supporting members.

Affiliate owners and coaches transform lives during the hour members spend inside the gym. But members’ health, performance, and long-term results are also shaped by what happens during the other 23 hours of the day: how they eat, sleep, manage stress, strengthen their mindset, and navigate the habits and routines of everyday life.

That’s why CrossFit is excited to welcome Healthy Steps Nutrition as its Preferred Nutrition Coaching Platform.

The partnership gives CrossFit affiliates and coaches access to trusted nutrition education, coaching systems, and technology designed to support their members’ health journeys during the other 23 hours outside the gym.

For more than a decade, Healthy Steps Nutrition has helped over 5,000 gym owners and coaches extend their impact beyond the workout through proven education, coaching systems, and technology. A team of registered dietitians with more than 100 years of combined experience developed the program.

Watch the announcement from CrossFit CEO Bruce and HSN Founder Nicole Aucoin.

Two Opportunities for CrossFit Affiliates

1. Give Your Members a Trusted Health and Nutrition Tool

Free to join. Fast to launch. No nutrition coach needed.

Through the HSN Ambassador Program, your affiliate can give members access to a trusted health coaching solution without hiring a nutrition coach or adding coaching hours.

Your members receive preferred pricing and an extended free trial. 

CrossFit affiliates receive a higher recurring commission rate when they join the HSN Ambassador Program through this partnership.

Inside the Healthy Steps Nutrition app, members can:

  • Learn through short, research-backed health and nutrition lessons
  • Track meals and receive personalized, dietitian-trained feedback
  • Build habits around nutrition, movement, sleep, stress, and mindset
  • Plan meals with healthy recipes and automatically generated grocery lists
  • Connect wearable devices to track steps and sleep
  • Stay motivated and accountable through a supportive community
  • Track their progress toward personal health goals

Become an HSN Ambassador

2. Deliver Nutrition Coaching Inside Your Affiliate

Want to save time and not reinvent the wheel when building and launching a nutrition coaching program in your gym? 

CrossFit affiliate owners receive $500 off enrollment in the HSN Mentoring Program, which includes the education, systems, technology, and ongoing support needed to build and grow a sustainable nutrition coaching program.

You’ll gain the education, systems, and technology needed to develop:

  • Business systems to build and launch a professional nutrition and health coaching program
  • Marketing support to scale and grow
  • Nutrition and health coaching certification
  • Business and coach management dashboard
  • Healthy Steps Nutrition app to streamline delivery 
  • Ongoing support to scale and grow

Learn More About HSN Mentoring

You already help members change their lives during the hour they spend inside your affiliate. This partnership gives affiliate owners and coaches practical ways to extend that impact beyond the gym without reinventing the wheel. 

Help your members turn what they learn inside the gym into sustainable habits that support their health, performance, and results throughout the other 23.

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