ANNOUNCEMENTS

CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit.

CrossFit is proud to announce a new partnership with Pasture Provisions, a Colorado-based leader in regeneratively raised, sustainably sourced meats.

CrossFit is proud to announce a new partnership with Levels, a pioneer in metabolic health improvement.

Saatva will become the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the CrossFit Games.

CrossFit is proud to announce a new partnership with Zenni Optical, naming the innovative eyewear leader the Official Eyewear of the CrossFit Games.

LUXIAOJUN has been named the Official Weightlifting Shoe of the 2025 CrossFit Games.

CrossFit and YETI will extend their partnership for another three years, solidifying YETI’s role as the Official Drinkware and Cooler of the CrossFit Games® through 2027.

CrossFit is thrilled to announce the appointment of Wendy Guthrie as our first Head of Safety — an important new role that underscores CrossFit’s continued commitment to the well-being of our athletes.

Velites, a leader in innovative sports gear for functional fitness, has been named the Official Apparel and Footwear of the 2025 CrossFit Games.

CrossFit and Hustle Up are thrilled to announce the extension of their partnership through 2027.