Affiliate Starter Kit

A full-service guide for prospective and new CrossFit affiliate owners.

Increase your chances of success

Keys to success in starting a new affiliate are driven by having proper systems and operations in place. This includes navigating a secure lease structure, understanding the components of a “good” location, limiting unnecessary spending, and planning sales, marketing, and growth strategies while having the general skills to execute the day-to-day needs of the business. The Affiliate Starter Kit provides prospective and new affiliate owners with foundational tools to better operate a sound and successful CrossFit affiliate.

What is the Affiliate Starter Kit?

The Affiliate Starter Kit is an interactive, detailed course designed to help prospective affiliate owners, like you, who are in the early stages of gym ownership. It will help you understand proper financial planning and budgeting, location scouting, lease negotiations, building your brand, and creating sales processes and marketing strategies. The guided course also provides templates, worksheets, and a community discussion board so you can optimize all the resources it has to offer.

The Starter Kit will give you the guidance and confidence needed to own a successful CrossFit affiliate. No matter what stage of the application process you are in, there is real and tangible value in the Affiliate Starter Kit.

Your purchase of the Affiliate Starter Kit will grant you access to the Affiliate Toolkit for six months while you complete the course. The Toolkit is only available to affiliate owners and is home to the Affiliate Partner Network, Affiliate Roundtables, Affiliate Programming, the Affiliate Playbook, and the Affiliate Marketing Kit.

Fifteen In-Depth Modules

  • Welcome
  • Telling your story
  • Creating a business plan
  • Financial planning
  • Choosing your location
  • Securing your location
  • Designing your facility
  • Building your brand
  • Marketing
  • Sales
  • Operations
  • Financial management
  • Staff development
  • Looking ahead
  • How to maximize CrossFit HQ resources