CrossFit affiliates 10 years and older took an extraordinary risk when they first opened their doors and began offering CrossFit training. In 2009, the CrossFit methodology was sound and efficacious. But the business model was unknown, unproven.
In the United States, 2009 was the height of the greatest economic downturn since the Great Depression. The country was at war. The fitness industry was dominated by globo gyms, exercise fads, and an oversubscription business model where no one was getting fit. Sport and health sciences were subjugated by two wholly corrupt professional organizations masquerading as academic disciplines.
Any idea that one day, thousands of independently owned and operated CrossFit businesses around the globe would collectively revolutionize and professionalize fitness and health in their individual communities and across the world was a far-off, even outrageous notion.
In order to understand, honor, and celebrate the extraordinary changes that have taken place in fitness and health over the past 10 years, CrossFit, Inc., has invited all 10-year (and older) affiliates to join us at a special event in their honor this September in Whistler, British Columbia.
The individual and collective efforts of CrossFit affiliates embody perhaps the greatest and most consequential clinical wisdom regarding fitness and health ever known. Our aim is to gather in the spirit of friendship and camaraderie with those whose shared experience of rolling up their gym doors every morning for 10 years has indeed changed the world and established a business model for those who followed.
We intend to listen, to learn, and to take pride in what they have achieved, individually and collectively. We’ll take stock, celebrate, and lay the groundwork for the next 10 years, for our greatest challenges and achievements stand before us. This gathering takes up the tradition of past affiliate gatherings and, in future years, will continue and expand in the spirit of honoring and including all CrossFit affiliates.