2025 CrossFit Games Tickets On Sale — GET TICKETS NOW

The Magic of CrossFit

Affiliate Marketing Toolkit: The CrossFit Coach

OVERVIEW

When CrossFit arrived on the scene more than 20 years ago, commercial gyms were retail spaces filled with shiny machines. Physical training had been dumbed down to non-functional, often isolation-machine movements devoid of any skill requirement. Leg curls, leg extensions, lat pull-downs, biceps curls, and triceps kickbacks had replaced squats, deadlifts, and presses. Gym owners and managers sold as many memberships as possible while secretly hoping their members wouldn’t show up. Trainers were on hand to pass out towels and upsell memberships. They definitely weren’t needed to coach the movements their clients were doing, and they did not have the skills to teach effective ones. Women kept to cardio machines and tiny color-coded dumbbells while men used the big machines and cable columns with impressive weight stacks. In this environment, clients’ health and fitness goals weren’t even a consideration, and the results achieved in these gyms were subpar at best.

We changed all that.


One of the things that continues to set CrossFit apart from other fitness programs is world-class coaching. Our best coaches balance personalized attention for their athletes with the fun and motivation of a group setting. The content contained in this toolkit shows why CrossFit coaches are the best in the business.

Feel free to use any of the assets here for use on your website, in emails, or on social media. If you scroll to the bottom, you’ll also find a toolkit with video bumpers and logos so you can make your own great content. You’re welcome to use anything here with your current community or in an effort to bring in new members.

Celebrate Your Coaches — The Toolkit

VIDEOS

ARTICLES

POSTERS

 

Access the Magic of CrossFit Toolkit for additional resources.