Affiliate Owner Perks at the 2022 CrossFit Games

The 2022 CrossFit Games are fast approaching, and the city of Madison, Wisconsin, is gearing up to welcome tens of thousands of CrossFitters for a festival of fitness like no other. If you’ve ever traveled to the CrossFit Games, you know what a spectacle it is — excited fans, unrivaled community and camaraderie, and an edge-of-your-seat race for the title of Fittest on Earth.

For the lucky CrossFit affiliate owners who get to experience the CrossFit Games in person, things get even more fun. Keep reading to learn about some of the incredible things the CrossFit Affiliate team has in store for you — a dedicated community of affiliate owners.

Affiliate Booth

If you’ll be at the CrossFit Games this year, your first stop should be the Affiliate Booth, located in Vendor Village. There, you’ll check in, pick up your credentials, and find information about the exclusive perks available to you throughout the week of the CrossFit Games.

Affiliate Lounge

​​The Affiliate Lounge is back and available to you and one guest as a way for us to show our gratitude for all that you do. We can’t wait to spoil you!

“The exclusive Affiliate Owner’s Lounge and its activities is our way to recognize the hard work our owners put into their communities year round and to elevate their experience at the Games,” said CrossFit’s Senior Manager of Affiliate Community and Engagement Danielle Hale. “We want to show our owners what they mean to us, to the CrossFit community, and to the world. These are people who have made it their life mission to change and save lives, and we want to celebrate them to the fullest.”

In the lounge, you’ll be able to beat the heat while snagging exclusive swag, participating in affiliate-centered panels and presentations, watching live competition on a jumbotron, chatting with HQ staff, participating in raffles, and enjoying cold-brew coffee, snacks, and a private bar.

Panels and Presentations

Affiliate Community Empowerment Programs (ACEP)

One of the many new ways CrossFit is linking arms with the affiliate owners is through Affiliate Community Empowerment Programs (ACEP). ACEP is a specialized support team that identifies funds to support affiliates housing sustainable community programs and assists with bridging the gap between the demographic in need and the affiliate.

You’ll hear directly from affiliate owners and experts on how ACEP programs have improved the health of their businesses and communities.

Live Roundtables

Just one year after launching, CrossFit Affiliate Roundtables (ART) has thousands of affiliate owners around the globe benefiting from consistent meetings with fellow owners.

Roundtables offer a chance to connect with affiliate owners from all different locations and backgrounds to ask questions, share ideas, and get feedback on issues ranging from personal to business and everything in between.

At this year’s Games, affiliate owners will have the opportunity to participate in live and in-person Roundtable discussions in the Affiliate Lounge. Check the full schedule for details and don’t miss out on this incredible opportunity to learn from and relate to other affiliate owners.

“Having this many owners in one place not only gives HQ the opportunity to show how much we value them, it allows our owners to be together as well. One of the most powerful occurrences in our ecosystem is that of the camaraderie and connection from owner to owner,” Hale said. “There is magic that happens when our owners are together and can share stories, best practices, and most of all support one another by knowing they don’t stand alone in the role of an owner — they have each other. A global affiliate family.”

Experience a live Roundtable for yourself on-site at the Games! You’ll also have a chance to sign up for future virtual Roundtables using CrossFit’s brand-new scheduling tool that will thoughtfully curate your Roundtable groups so as to ensure the most diverse groups are able to connect, as well as allow the user to see which days and times are currently available for Roundtables meetings.

Already a Roundtables participant? After the competition ends on Saturday night, don’t miss a chance to meet your Roundtables cohort to enjoy drinks and small bites. Located at the Madison Club. (*Current Roundtables participants only.)

The State of CrossFit Education

The Affiliate Team is honored to host a special presentation led by the world’s best trainers. This is a great opportunity to chat with the “red shirts” outside of seminars. This will be a time to learn about the origin of CrossFit Education and Training (EDU), its charge, and the resources currently available within EDU, including in-person seminars, online specialty courses, preferred courses, and coaching development to name a few.

Workout and BBQ

Connect with other affiliate owners and members of CrossFit HQ’s affiliate team during a workout and BBQ! Join us in North Park for some fun and fitness as we do what CrossFitters do best together — sweat, eat, and have a good time!

Throw down on the competition floor before enjoying a complimentary dinner and open bar alongside HQ staff and your affiliate-owner family.

CrossFit The Affiliate

Brand new this year, the CrossFit HQ Affiliate Team will host a mock affiliate right on-site at the Alliant Energy Center. Known as CrossFit The Affiliate, the mock affiliate experience will bring to life best practices from the CrossFit Playbook, and provide an open and inviting venue to talk to leaders and experts in the affiliate space about business and coaching concepts to enhance their own affiliate.

CrossFit The Affiliate will provide a visual and physical experience of what an affiliate can look like, while showcasing best practices around operations, coaching and staff development, class structure, front-desk processes, retail, gym layout, and much more including actual CrossFit classes led by CrossFit Seminar Staff and Country Managers.

“I’ve always been a visual and kinesthetic learner,” said Jarrett Perelmutter, Senior Manager of Business Resources for CrossFit. “What a better way to highlight and drive home the critical components of operating a more successful affiliate than to be hands-on and sharing the experience personally of what we all commonly love the most: CrossFit!”

CrossFit APN Booth

Meet your potential partners all in one place! The CrossFit Affiliate Partner Network strives to make access to these preferred partners easier for our affiliate owners. Make sure to stop by to learn how the APN can boost your business — and to pick up some goodies.

“Bringing together the extensive partners we have within the APN will really illustrate the opportunities this delivers to serve our affiliate owners and the greater CrossFit community,” said Mike Marrone, Senior Manager for the Affiliate Partner Network. “I hope every affiliate owner and manager walks away with at least one cost-saving, revenue-generating, or efficiency-driven approach that they can bring back home to make their business more sustainable.”

The APN will also host on- and off-site happy hours throughout the week of the Games. Check the full schedule for details.

The CrossFit Games App Owner Filter

Keep up with all the events at the 2022 NOBULL CrossFit Games with the official app (available for download upon arrival). The app will serve as an awesome resource for updates and reminders, complete with a brand-new homepage filter exclusively for affiliate-owner-only on-site events.

Can’t make it to Madison this year? The CrossFit Games App will also allow you to follow along and experience the Games from the comfort of your home. And you can catch all the competition action on games.crossfit.com.

We hope to see you there, and as always, thank you for being a part of this community.