THE PROFESSIONAL COACH

The Professional Coach is a bimonthly email sent to individuals who have attended and passed the CrossFit Level 1 Certificate Course and those interested in progressing their skills as a fitness trainer.

Scroll for content previously presented in the Professional Coach.

Why Mentorship is the Affiliate’s 2026 Thriving Strategy

Published on January 21, 2026

Think you've mastered coaching because you own an affiliate? One L4 failure and a year with a mentor shattered that illusion for this gym owner and transformed his entire business. Discover why the most professional move you can make is admitting you still have blind spots, and how mentorship can turn "good enough" coaching into the competitive advantage that keeps members coming back.

How Overhead Lifts Build Stronger, Healthier Shoulders

Published on January 14, 2026

Overhead lifts are powerful tools for developing functional strength, joint mobility, and motor control. However, they require precise technical preparation and attention to mechanics. Building adequate strength and mobility, reinforcing the shoulder complex, and regularly assessing thoracic and glenohumeral mobility form the foundation for safe, effective practice of these highly technical exercises.

Why Music Matters in CrossFit (And How to Use It Like a Performance Tool)

Published on January 7, 2026

Music is a scientifically proven performance enhancer that can reduce perceived exertion, improve movement rhythm, and help athletes push harder for longer. Here's how to match your playlist's beats per minute (BPM) to your daily workout structure and turn your affiliate's soundtrack into a strategic advantage.

The Coach's Safety Checklist: Pre-Class Risk Assessment And Setup

Published on December 10, 2025

Effective coaching begins long before your class starts. Learn how a simple pre-class risk assessment — reviewing athlete injuries, experience levels, and equipment demands — can help you minimize safety risks and create a more efficient, well-organized training environment.

How Coaches Drive Coaching Culture (Not Just Owners)

Published on December 4, 2025

Your coaching culture isn't determined by what your affiliate owner does or doesn't provide; it's shaped by whether you and your fellow coaches choose to operate as a team. Here's how to create consistency, build trust, and deliver a better member experience without always waiting for permission from above.

Coaching in Flow: Why Virtuosity Unlocks Impact

Published on November 26, 2025

Discover how to tap into the flow state as a CrossFit coach — that feeling of complete immersion where time disappears and performance peaks — by mastering the fundamentals of your craft. Learn the daily, weekly, and monthly practices that transform good coaching into virtuosity, creating a ripple effect that elevates not only your athletes' performance, but also their entire approach to excellence.

Beyond the Workout: How In-House and Outsourced Programming Can Develop Elite CrossFit Coaching Skills

Published on November 19, 2025

Discover how to leverage both in-house and outsourced programming to elevate your coaching skills beyond basic certification. This article provides a systematic framework for using programming challenges — from single workouts to complete training cycles — to develop your ability to create personalized athlete experiences, explain the "why" behind every element, and respond dynamically to your athletes' needs in real-time.

CrossFit Kids Part 4: Why the Right Trainer Makes or Breaks Your CrossFit Kids Program

Published on November 12, 2025

You can perfect your facility layout and nail your programming, but if the wrong person is leading your CrossFit Kids class, it all crumbles. Learn why coaching youth isn't a side gig for new trainers, how social media presence matters as much as credentials, and why the person at the front of the room is either building your program's future—or quietly destroying it.

CrossFit Kids Part 3: Talking Nutrition With Kids Without Getting Weird or Breaking the Law

Published on November 11, 2025

Nutrition conversations with young athletes can either empower them to feel strong and capable or create confusion, shame, and even legal trouble if you cross the line. Discover how to teach performance-based eating without prescribing diets, why "food is fuel" beats calorie counting every time, and how to turn parents into allies rather than obstacles in building lifelong healthy habits.