In 2007, with a second deployment to Iraq on the horizon, United States Marine Corps 1st Lt. Travis Manion’s family questioned why he had to go back to war. His answer exuded character and bravery: “If not me, then who?”
“We took those five words and we turned them into a national movement,” said Ryan Manion, Travis’ sister and president of the Travis Manion Foundation. “Our organization is all based on community. It’s about bringing people together — both our military community and our civilian community — to demonstrate what it means to live by ‘If not me, then who.’”
The Travis Manion Foundation
On April 29, 2007, Travis, 26, and his fellow Marines were ambushed while searching a suspected insurgent house in the Al Anbar province of Iraq. Travis led the counterattack against enemy forces, and while coming to the aid of his teammates was fatally wounded by sniper fire. His courageous acts allowed every member of his patrol to survive. Travis was posthumously awarded the Silver Star for his decisive leadership and courage.

Travis Manion
The Travis Manion Foundation was established in 2008 and was originally intended as a “labor of love,” said Ryan, and a way for her and Travis’ mother and founder of the foundation, Janet Manion, to channel their grief. But what started as a small local nonprofit helping veterans in the Philadelphia area has blossomed into a resource for tens of thousands of veterans and civilians.
“We are one of the leading veteran service organizations in the nation,” Ryan said. “We’ve worked with over 78,000 veterans, and we have a membership base of over 275,000.”
An important part of veterans successfully acclimating to the civilian world when their military service concludes, Ryan said, is providing them with continuing opportunities to serve. The Travis Manion Foundation does this through the various programs and events it hosts focused on character building. These programs are designed to support veterans and families of the fallen by empowering them to share their values with their communities and the next generation.
“Our signature program that we have at the organization is called ‘Character Does Matter.’ We actually train veterans to deliver character education to youth,” Ryan explained. “We’ve presented the program to over half a million kids across the country, and we have thousands of veterans who are trained to deliver this character education.”
Today there are several high-school service clubs that participate in the Manion WOD each year, helping spread the message that joining fitness and character building will lead to stronger communities and a better future.
“When veterans come home and take off the uniform, we constantly push that we still need you. We still need you to serve, and frankly, they still need to serve,” Ryan said. “When they take that uniform off, that desire to serve does not go away.”
