Presented by Hustle Up

CrossFit Owners and Coaches Conference 2026

Signia by Hilton San Jose | July 22-July 25, 2026

BUY EARLY BIRD TICKETSBOOK YOUR HOTEL

CrossFit's Two-Day Premiere Event for Owners and Coaches

The ultimate educational experience for CrossFit affiliates ahead of the 20th CrossFit Games. Bring your team to grow together, level up your business, and get reenergized and inspired about the work you do every day.

  • Choose sessions from three different tracks — Business, Coaching, and Partner Activations — to curate your personalized schedule.

  • Participate in real-world, interactive sessions that offer hands-on learning, actionable takeaways for coaches and owners, and the opportunity to earn up to 14 CEUs.

  • Network with a community of like-minded professionals from around the world who care deeply about CrossFit.

Really well done overall! The varied paths of content was great and added value for us from tons of angles, all the while giving us different learning styles to choose from so we didn’t just sit and listen to people speaking at us for two days.

Five Year Affiliate Owner

  • Business track

    Grow your affiliate, improve operations, and lead your team with clarity and confidence.

  • Coaching Track

    Deepen your understanding of CrossFit’s methodology, movements and nutrition prescription.

  • Partner Activation Track

    Explore the best platforms, products, and partnerships available to affiliates and see them in action. Plus get early and exclusive access to connect with the most popular CrossFit brands ahead of the CrossFit Games.

Schedule Overview

Tuesday

Travel in for early check-in, happy hour and networking with fellow attendees. Get acquainted with the area and gear up for the conference.

Wednesday

Begin your day with a workout, followed by registration and coffee, before the conference starts at 9 a.m. Sessions run until 6 p.m., with built-in networking opportunities throughout the day. Follow your curated schedule of actionable business presentations, practical coaching sessions, product workshops, meaningful roundtable discussions, and panels led by industry leaders. Join us in the evening for a networking social to close out the day.

Thursday

Start the day with a morning workout, followed by conference sessions from 9 a.m. to 5 p.m. You'll kick off with a keynote speaker, then dive into your curated schedule of actionable business presentations, practical coaching sessions, product workshops, meaningful roundtable discussions, and panels led by industry leaders — with networking sessions built into the day.

Join us at the Games!

From Friday through Sunday, stop by the Affiliate Lounge and vendor village for exclusive affiliate owner workouts and activations designed to help you connect with CrossFit HQ and other owners. You won't want to miss the Affiliate Appreciation Party.

This was so phenomenal, and I’m so glad we decided to do this! The information we learned here will definitely help take our gym to the next level.

10+ Year Affiliate Owner

The Official Conference Hotel

This year’s conference will be hosted at the Signia by Hilton San Jose — the official affiliate hotel of the 2026 CrossFit Games. Stay where the action is for maximum connection and convenience, with exclusive discounted rates reserved for affiliate owners. Rooms are limited, so don’t wait to book.

  • We’re happy to welcome families! Children 12 and under stay free with a paying adult. For parties of more than two guests, or if you have questions about additional occupants, please contact our support team at support@jpgtravelsolutions.com before completing your booking.

BOOK YOUR HOTEL

Early Bird tickets are on sale now, with group discounts available for purchases of four or more!

BUY NOW

BE THE FIRST TO KNOW ABOUT SPEAKER AND SCHEDULE UPDATES!

Frequently Asked Questions

  • The CrossFit Owners and Coaches Conference, presented by Hustle Up, will take place at the Signia by Hilton San Jose, in San Jose, California. The Signia is our official affiliate hotel during the week of the 2026 CrossFit Games. Stay here for maximum affiliate networking and to stay on site where the CrossFit Owners and Coaches Conference will be located. Plus, you’ll be close to the Affiliate Appreciation Party, and more! Discounted affiliate hotel rates at the Signia will be offered exclusively to affiliate owners and have a limited quantity.

  • Affiliate owners and their business partners, managers, coaches, and other staff.

  • A complete list of presenters at the CrossFit Owners and Coaches Conference, presented by Hustle Up, will be posted as they are confirmed.

  • Current CF-L3 and CF-L4 trainers are eligible to earn up to 14 CEUs for attending the full two-day conference. Make sure you check-in to each session to record that you attended the whole thing.

  • The event will start around 8 a.m. and finish around 5 p.m. on Wednesday, July 22, and Thursday, July 23, 2026. There will be an optional Welcome Happy Hour and pre-event check-in on the afternoon of Tuesday, July 21.

  • Yes! After purchasing your first ticket, you may purchase additional tickets for your coaches and business partners at a lower price. These tickets are specifically for individuals directly connected to your affiliate business.

  • This conference is meant for affiliate owners in good standing and coaches with a valid credential. In some cases, you may be asked to provide proof that the individuals receiving the discounted tickets are your coaches or business partners. Please ensure you have the necessary details ready.

  • Yes. Lunch will be provided on Wednesday and Thursday of the event. All other meals will be the responsibility of the attendee. The Signia’s restaurants are open daily at various times as listed here. Downtown San Jose has many restaurants a short walk away, as well.

  • This year, CrossFit Affiliates is separating our educational offerings from the Games activities so attendees can focus on one at a time. This means affiliate owners can benefit from two full days of dedicated business and coaching education at the conference, followed by three days of undisturbed Games spectating. While this format change requires purchasing a separate ticket to the conference, it is designed to maximize the learning experience and will be well worth the cost.

  • The CrossFit Owners and Coaches Conference, presented by Hustle Up, is a separate event from the CrossFit Games. Affiliate owners will need a Games ticket to access the Affiliate Lounge located inside the SAP Center, which will be open to affiliate owners on Friday, Saturday, and Sunday over the Games weekend. However, they will not need a Games ticket to enter Vendor Village, which will be accessible to the public. Please be aware that the Affiliate Lounge has limited space and will primarily be used for affiliate owners to connect with each other and HQ staff.

More FAQs