2026 CrossFit Owners and Coaches Conference

Identifying faults during motion — not just in static positions — separates coaches who manage movement from those who truly improve it. Many coaches lack this skill and take years to realize it, limiting both their development and their athletes' progress. In this interactive 90-minute session, top CrossFit coaches will help you refine your eye through real-time feedback, hands-on practice, and peer collaboration. You'll explore dynamic faults across common CrossFit movements, working in small groups and rotating through roles as athlete, coach, and observer. Learn to predict challenges, deliver effective cues, and reflect critically on movement. A group debrief and Q&A wrap up the session, ensuring you leave with practical tools for immediate use.

Your members have wildly different nutrition needs — the competitor chasing PRs, the new member trying to lose 50 pounds, the shift worker struggling with consistency, the parent grabbing drive-through between kid pick-ups. Generic advice doesn't cut it. This highly interactive session uses real-world case studies and common member avatars to help you navigate nutrition coaching with confidence and nuance. You'll work through scenarios in small groups, learning to ask the right questions, identify realistic starting points, and deliver practical guidance that actually fits people's lives. From performance fueling to sustainable fat loss to navigating emotional eating, you'll practice coaching conversations that meet athletes where they are. You'll leave equipped to move beyond one-size-fits-all recommendations and deliver personalized nutrition support that creates lasting change.

The Pressure Drill develops a critical coaching skill: delivering effective cues when athletes move at “game speed.” While identifying faults in static positions is easier, real coaching happens under intensity. This drill simulates realistic conditions, where participants rotate through roles as head coach, athletes, and observers. The head coach corrects three to five athletes moving at game speed for 60 seconds while observers track all interactions. The drill progresses through four difficulty levels, from simply saying something to everyone to delivering multiple effective cues across various faults. Most coaches discover they interact far less with their entire class than they realize. This simple yet powerful drill builds both awareness and the habit of consistent, effective cueing essential for group coaching.

Comfortable coaching the nine foundational movements? The objective of this session is to expand your skillset to create and implement teaching progressions. During this improvisational, hands-on session, you’ll strengthen your confidence by teaching non-traditional movements in an engaging way using the reciprocal teaching approach. You'll rotate through roles as coach, athlete, and observer, so you get real reps breaking down atypical movements spanning push-up variations, squat and lunge variations, jump roping, and more. You'll have 30 seconds to plan a teaching progression, then 8 minutes to coach it while receiving live feedback. This is a gateway to developing a stronger toolkit and the confidence to break down and teach any functional movement.

The very best coaches can adapt movements for any athlete standing in front of them. But when your class includes an adaptive athlete, a pregnant member, someone recovering from injury, a deconditioned beginner, and a competitive athlete all working side by side, scaling becomes both an art and a logistical challenge. This session will equip you with practical frameworks for scaling any workout to meet any need while maintaining group cohesion and workout stimulus. Through real-world scenarios and collaborative problem-solving, you'll learn to identify the underlying intent of movements, create multiple scaling pathways efficiently, and manage diverse groups confidently. You'll leave with a plan that ensures every athlete gets an effective, safe workout, without creating chaos on the coaching floor.

Technical knowledge gets athletes through a workout, but presence and attitude bring them back tomorrow. This session explores the relational skills that transform coaches from programming deliverers into community builders. You'll learn to command a room with authentic presence, create an atmosphere of safety and focus, and bring empathetic energy that makes athletes feel seen and valued. Through self-reflection, case studies, and role playing, you'll develop the emotional intelligence to read personalities, connect meaningfully, and customize experiences for each individual. Great coaches don't just correct movements; they create relationships and environments where athletes thrive. This session challenges you to examine how you show up and provides tools to become the coach people actively choose to train with every day.

Getting kids through the door is one thing; making them beg their parents to return is another. This session shows you how to design, build, and nurture CrossFit kids and teens programs that create genuine excitement and lasting engagement. You'll learn how to scale movements appropriately for developing bodies, structure classes that balance skill development with fun, and connect with young athletes in ways that build confidence and community. Through practical programming frameworks and youth-specific coaching strategies, you'll discover how to manage energy levels, maintain safety, and create an atmosphere where kids feel challenged but not overwhelmed. Whether you're launching a new program or refining an existing one, you'll leave with actionable tools to build something kids genuinely love and parents trust.

This is your chance to tap into the collective wisdom of some of the world's best CrossFit coaches. In this candid Q&A, bring your toughest questions about coaching technique, gym ownership, career growth, difficult member situations, or anything else keeping you up at night. Our panel of master coaches will share hard-won insights from years in the trenches — lessons that only come from experience, mistakes they've made, and strategies that actually work. Whether you're finding your footing as a new trainer or leveling up as a seasoned affiliate owner, this is your opportunity to learn from those who've walked the path before you. Come ready to ask and listen, and leave with actionable wisdom.

Begin your day with a workout, followed by registration and coffee, before the conference starts at 9 a.m. Sessions run until 6 p.m., with lunch provided and built-in networking opportunities throughout the day. Follow your curated schedule of actionable business presentations, practical coaching sessions, product workshops, meaningful roundtable discussions, and panels led by industry leaders. Join us in the evening for a networking social to close out the day.

Kick off the day with a morning workout, then settle in for conference sessions from 9 a.m. to 5 p.m. You’ll start with a keynote and move through a thoughtfully curated schedule featuring actionable business talks, practical coaching sessions, product workshops, roundtable discussions, and panels with industry leaders. Lunch is included, with plenty of opportunities to connect throughout the day.

Join us at the Games! Join us Friday through Sunday at the Affiliate Lounge, at the EDU booth, and around the arena for exclusive affiliate-owner workouts and activations to connect with CrossFit HQ and other owners. Also, don’t miss the Affiliate Appreciation Party on Friday night.