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Coke's Ineffective and Disingenuous Exercise is Medicine Scheme

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In 2007, Coca-Cola and its partner, the American College of Sports Medicine, launched Exercise is Medicine (EIM), a referral scheme that encourages physicians to prescribe physical activity to patients, connecting patients with trainers who are willing to work within the bounds of EIM’s physical activity recommendations and limitations on nutrition advice. The companies launched EIM to influence the medical establishment and downplay the importance of proper nutrition in chronic disease prevention. Beyond the tainted history of its founding and ongoing attempts to conceal its true purposes, the Exercise is Medicine scheme is ineffective at best and serves to suppress actually effective fitness training at worst.

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Open Workout 20.1 Analysis

The 2020 Open represents a turning point in the CrossFit Games season, for the first time taking place in October instead of February. Also, with 53% of Open participants living outside the U.S., the 2020 Open marks the first time international participants outnumber their U.S.-based counterparts. In this article, the analysts at CrossFit Beyond the Whiteboard highlight interesting statistics from 20.1. Which countries had the most participants? How competitive were participants around the world? What pace did an athlete need to maintain to finish the workout? How far along were most athletes when the 15-minute time cap hit? Here’s a look at 20.1 by the numbers.

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