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From the Archives: Coach Glassman’s Comment #20

ByCrossFitMarch 16, 2019

In this comment posted to CrossFit.com on Aug. 5, 2015, Coach Greg Glassman elucidates CrossFit’s position on fitness education as contained in the Level 1 seminar, names CrossFit’s aspiring competitors (the NSCA and ACSM), and discusses their attempts to impose their certifications on all fitness trainers via licensure bills. The context is CrossFit, Inc.’s 2015 resistance to fitness licensure in Washington, D.C.

As a result of CrossFit’s efforts, the licensure attempt in Washington, D.C., was unsuccessful, and The Wall Street Journal characterized the outcome as “a feat that has eluded the White House and a number of libertarian groups: stopping the spread of occupational licenses.” CrossFit, Inc. remains committed to resisting attempts on the part of corrupt entities to limit competition, thus defending the right of CrossFit affiliates and trainers to freely train, inform, and educate their clients.

From Coach Glassman’s original Comment #20:

As the principal architect of the CrossFit L1 Training Certificate, I’m sure I have a bias when asked to weigh in on its merits. That bias includes launching this course with the stated aims of producing the most effective and important physical training program on earth and likely asserts itself again when I tell you that we’ve knocked it out of the park with regard to those aims.

The curriculum is the essence of what is needed to safely and effectively maximize the potential adaptation of the certificate holder’s prospective clients. The goal from the beginning was to translate the physiological model that is CF theory into a weekend long introduction to that material.

The L1 kernel is the most important thing a human being could learn in one weekend. It’s also the only place you can go to learn the truth about salient lifestyle choices that optimize quality of life.

This sixteen hour exposure to our world of constantly varied, high intensity, functional movement, fueled by meat and vegetables, nuts and seeds, some fruit, little starch, and no sugar has transformed the health of participants around the world. Application of the L1 kernel has flensed nearly a hundred million pounds of fat and added a similar amount of denser bone and muscle to CrossFit training clients globally. An unprecedented 115,000 people have taken a course that will allow them to avoid obesity, diabetes, coronary artery disease, autoimmune disorder, osteoporosis, end stage kidney disease, hypertension, dyslipidemia, and early check-in at the convalescent hospital while teaching them how to motivate, demonstrate, and achieve the same in others.

The L1 kernel produced a cohort of teenage girls at the Games this year completing workouts that no man on earth could have completed in the same time 12 years ago. The L1 kernel is the technology manifest in that advancement in human capacity. We are in sole possession of a technology of human performance. The L1 kernel is that technology. This certificate course has fueled the global explosion of 13,000 CrossFit gyms and motivated 273,000 CrossFitters to throw their hats into the ring in this year’s Games. In the darkening storm that has 100,000,000 Americans slated for type 2 diabetes, CrossFit and its adherents, because of the L1 kernel and certificate offering, constitute the only bright spot on the horizon.

Our competitors’ offering provides no trainer training, just a test. It’s not even a test of training knowledge and human movement/performance, but a test of anatomy and physiology. The NSCA and ACSM tests are measures of one’s willingness to accept their sponsors’ view of healthy living. It’s an unconscionable deficiency that motivated our seminar’s creation. (The first L1 conducted was done so at the insistence of training agents from the US DOJ. That relationship continues to this day. The US Military is our biggest customer by far.) Our competitors are financially committed to their high-carb, low fat, machine based fare by a combination of woefully lacking science acumen coupled with complete dependence on Coca-Cola and Pepsi for money. Our competitors, the NSCA and the ACSM, and their big soda backers have created the exact mess that CrossFit, Inc., 13,000 CrossFit Affiliates, and 115,000 CrossFit trainers are successfully reversing. 100,000,000 Americans will get diabetes because of the ACSM’s lording over exercise science since 1954. Their commitment to hiding their sponsors’ devastating impact on the nation’s health is job number one at the ACSM. The ACSM/Gatorade essential role in the rash of exercise associated hyponatremia deaths is appalling and needs congressional investigation. All that’s wrong at the ACSM is probably worse at the NSCA. When you think NSCA – think Pepsi. When you think ACSM – think Coca-Cola. It’ll help you understand their utter betrayal of charter and how it is that these collaborations have proven to be so deadly and will continue to remain deadly. There’s no greater threat to Americans’ health than the ACSM’s backing Coca-Cola’s massive intrusion into the training space.

Licensure is a hail-mary effort to achieve exactly what can no longer be achieved in the marketplace – keep the truth about diet and exercise hidden. The L1 kernel and certificate course are that truth.

[…] Our L1 is not only the best offering in trainer training ever, its impact makes it a standout offering in the entire history of education.

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