About CrossFit Affiliates

The world's leading platform for health, happiness, and performance.™


From the beginning, the CrossFit movement has provided an alternative to the prevailing commercial gym establishment and its signature “big box” approach to fitness. CrossFit affiliation is a grassroots movement started by CrossFit athletes who wanted their own local gyms, trainers, and communities. It has become a call to all who care about fitness to get the car out of the garage, pick up some dumbbells, a barbell, a few plates, a pull-up bar, and some rings, and hit the Workout of the Day. Inviting a friend to participate compounds the experience. Start training with a few friends and before long, you’ll need a bigger space.

Our affiliates are located all over the world and constitute a community of committed fitness practitioners united around safe, effective exercise, and sound nutrition. For more than two decades, we’ve helped millions become healthier, fitter, stronger, and better. CrossFit changed the face of fitness and will continue to change lives as our affiliate community grows.

Looking for a local CrossFit Affiliate? Click here

Each Affiliate Is Unique

Each CrossFit affiliate is its own, but all share in a relentless and continual pursuit of excellence — excellent coaching, excellent programming, and an incomparable community that supports you.

While CrossFit can be done at home, in garage gyms, in a park, or at the beach, CrossFit affiliates connect you with expert coaches who can guide you in the safest ways to implement the program.

When you walk into a CrossFit gym, you never have to walk alone and unguided through a sea of bulky equipment and mind-numbing machinery. Instead, you’ll work with a coach and others like you who will help you move and feel better. When you walk into a CrossFit gym, you’ll understand we’re in this together.


Those with the passion and drive to bring CrossFit to their communities choose how they want to run their gyms — from programming to merchandise, from staffing to business hours — it’s completely up to you.

The CrossFit affiliate model is vastly different than a franchise model. Our affiliates are a community of legitimate fitness practitioners pooling reliable resources. Each affiliate is independently owned and operated.


We’re here for you every step of the way. We have an unparalleled network of people, products, and services to support the affiliate community. From business best practices to coaching expertise, we’ve got you covered. With our vast network of affiliates worldwide and our network of field support professionals, we are dedicated to supporting you in your journey as much as you need.

What you get as a CrossFit affiliate

CrossFit affiliation allows you to legally use the CrossFit trademark, and offer CrossFit training at a physical location. Your gym can easily participate in CrossFit events, and we’ll help you market your gym by placing it on our Affiliate Finder Map, where thousands of people go to find CrossFit gyms in their area.

You’ll also have access to the Affiliate Toolkit – a portal that houses all our tools and additional resources for affiliate owners. This includes the Affiliate Starter Kit, Affiliate Roundtables, the Affiliate Partner Network, the Affiliate Playbook, CrossFit Affiliate Programming, marketing resources and more!  

  • The CrossFit Brand

    Represent, leverage, and help build the brand that revolutionized the fitness industry and changed millions of lives. We are united in the pursuit of excellence, inspired by truth and committed to results.

  • Community

    Belong to something bigger than yourself. Join an elite community of the finest fitness professionals in the world — galvanized around a shared purpose that supports each other, working toward a common goal. CrossFit affiliation means we will fight for you, your business, the community you develop, your right to speak openly, and support your members.

  • Excellence

    “CrossFit, will continue to uphold our side of the affiliate relationship: to do what only we can do, in service of our community, in absolute commitment to the excellence in intention, methodology, practice, and supporting education/tools that sits at the heart of what it means to be CrossFit.”

Open A CrossFit Gym

From an idea to opening day, we’ll help you every step of the way with checklists, coaching and programming resources, business advice, and tips from successful CrossFit gym owners around the world.



Email affiliatesupport@crossfit.com or reach out to the CrossFit Field Leader closest to you.