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Pepsi Employee Caught Masquerading as Unbiased Academic, Sticks to the Act


Jon-Kyle Davis, a PepsiCo employee, has spent six years misrepresenting himself as an unbiased academic on the subject of hydration and other topics in papers published in the National Strength and Conditioning Association’s journals and elsewhere. Despite public correction of this error by CrossFit, Inc. and subsequent errata issued by the NSCA, Davis continues to falsely report his academic affiliation as the University of Montevallo (which he left in 2013 for PepsiCo) and has failed to disclose his significant conflict of interest. Davis’ concealment of his employment by a beverage company under the guise of unconflicted scientific inquiry follows a longstanding pattern of misconduct and concealment by PepsiCo via the Gatorade Sports Science Institute.

Read MorePepsi Employee Caught Masquerading as Unbiased Academic, Sticks to the Act

Open-Source Broadcast Of 2019 Games

The 2019 Reebok CrossFit Games will be broadcast through an expansive network of amateur and professional partners. Over 30 outlets will receive an open-source feed to freely distribute the program on any platform or channel they choose. The unprecedented move allows traditional broadcasters, niche media sites, and ordinary fans from around the world full creative license to produce bespoke shows for specific audiences, regardless of size or language. The new approach will better serve a global and diverse community increasingly hungry for CrossFit. The CrossFit Games begin Aug. 1, 2019. Watch coverage on YouTube,, and via the many other outlets that will shape this exciting new chapter in fitness history.

Read the article Open-Source Broadcast Of 2019 Games

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Gregory Burnett
August 6th, 2019 at 2:59 pm
Commented on: Pepsi Employee Caught Masquerading as Unbiased Academic, Sticks to the Act

Unbelievable I was a student of Dr Davis during these clinical trials I participated in a few although I cannot speak of his affiliation with Pepsi at the time I can speak of his character he was a very humble, intelligent professional. He drove an older car his wife cut his hair and his clothes were neat but definitely worn. I can only hope allegations such as these don’t ruin research done by such an individual. I can say he left the university soon after the conclusion of these trials

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Russ Greene
August 7th, 2019 at 3:38 pm


An allegation is an unproven assertion. Given the evidence presented above, and the NSCA journal's corrections, the burden of proof has been more than met. As the NSCA itself admitted, "the article should have stated Dr. Davis’ affiliation as employed with the Gatorade Sports Science Institute." This applies, a fortiori, to Davis' 2019 publication. For how many more years will this PepsiCo employee present himself as an academic based on work he allegedly performed prior to 2014?

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Christopher Tipton
July 31st, 2019 at 11:29 pm
Commented on: 190731

Loving a rest day today. Super tired...

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Mike Andridge
July 31st, 2019 at 6:39 pm
Commented on: 190731

made up yesterday's wod

results there

last year at this time, my son and I were in Madison to watch the games....

had a blast. Can't wait to go back....

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Claudio Delgado-Valcarcel
July 31st, 2019 at 12:33 am
Commented on: 190731

awesome, it’s a rest day 😂 made it through another three days.... can’t wait till the next three.

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Steven Thunander
July 31st, 2019 at 12:18 am
Commented on: 190731

Food for thought from Ben Bergeron. How to start CrossFit without a box: (wfs)

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