Over the years, CrossFit, Inc. has earned a reputation for tirelessly protecting the CrossFit® trademark on behalf of its worldwide community of trainers and affiliates. Nearly every country in the world today recognizes the elevated status of the CrossFit trademark, and their courts consistently rule to protect the mark from CrossFit infringers, thieves, and fraudulent operators. Recent court rulings in Brazil — home to 1,177 CrossFit affiliates — illustrate both the challenges and ultimately the successes that result from CrossFit’s fierce protection of the CrossFit trademark.
Read MoreCrossFit, Inc. Wins Trademark Victory for Brazilian Affiliates
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