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CrossFit’s Commitment to Diversity, Equity, and Inclusion

Roza CNN

Black lives matter, absolutely. Brown lives matter, absolutely. It's core to everything I believe as a person. Racism, sexism are absolutely abhorrent. We're not going to tolerate them within CrossFit.

CrossFit CEO Eric Roza, in his first interview after the purchase of CrossFit was closed

Foundational Principles for DEI at CrossFit

  • We are the leading platform for health, happiness, and performance. Inclusion is at the foundation of our mission. 
  • We are a resilient global community committed to changing lives through CrossFit. Hard work is our unifier.
  • We resolve to promote diversity, equity, and inclusion (DEI) worldwide, inside and outside our communities. We acknowledge and anticipate that DEI takes different forms around the world. Our commitment is global.
  • We hold ourselves accountable to our members, owners, affiliates, and employees to actively reject all forms of bigotry in our community. This includes on the basis of age, race, gender, physical ability, religion and sexual orientation. There is no tolerance for discrimination in CrossFit.
  • We recognize that our work will be continuous and change is incremental. With humility, we strive toward excellence.

We see people’s common humanity, and we’re not going to discriminate against people, and we’re going to affirmatively reach out and make sure people feel welcome, and we’re conscious also that we’re not starting from a blank slate.”

Eric Roza, discussing the future of diversity, equity, and inclusion in his first community Town Hall

How CrossFit Is Turning Its Values Into Action

  • CrossFit has appointed an experienced head of Culture and Inclusion who reports directly to the CEO to guide the company’s DEI efforts.
  • CrossFit is building a diverse leadership team, including multiple women and people of color, and they are all committed to CrossFit’s DEI vision and values. 
  • CrossFit has established an independent board of directors made up of a diverse group of outside business leaders, including members of color and women. 
  • CrossFit is forming a DEI Council and soliciting applications from across the community to serve as an ongoing forum to review and strengthen our efforts.
  • CrossFit has launched a Scholarship Program to expand access by providing no-cost L1 training in underserved and underrepresented communities.
  • CrossFit has committed to fund a $7 million endowment for the CrossFit Foundation to advance public health in underserved communities.
  • CrossFit has invited every person in the community to share their experiences, ideas, and recommendations with the DEI team (

… with much more to come, as CrossFit implements a process of iterative and continuous improvement.

We had a great conversation with Roza about his philosophy around diversity, equality and inclusion. It’s something he’s really committed to and those things are also our north stars … . I know that he’s really committed to changing some of the unhealthy cultures within the organization, and he’s committed to making CrossFit more accessible to underserved communities, just like what we’re trying to build in Detroit.”

Scott Strode, discussing his decision to reaffiliate the five Phoenix CrossFit nonprofit boxes that help people struggling with substance use disorder

What Next Steps Will CrossFit Take to Strengthen DEI?

Upcoming steps in CrossFit’s 2021 DEI plan include:

  • Launching the application and review process to establish the CrossFit DEI Council with members from the community.
  • Working with the DEI Council, internal stakeholders, and external consultants to build a holistic company plan to advance CrossFit’s DEI efforts.
  • Finalizing internal DEI policies for CrossFit and its employees, in coordination with the DEI Council and external consultants.
  • Developing a DEI education, awareness, and training plan for CrossFit employees and other stakeholders, including anti-bias training.
  • Participating in the Corporate Equality Index through the Human Rights Campaign and publishing our results.
  • Continuing to recruit, hire, and promote extraordinary candidates from diverse backgrounds, genders, and ethnicities.
  • Collecting and sharing demographic data about CrossFit employees and the broader CrossFit community so we can track progress against our goals.
  • Regularly updating members of the CrossFit community on the steps the company is taking as an organization.

By bringing these discussions into the space, we’re turning the space into a place that can, in turn, impact outside of the four walls of a CrossFit box, because people have an understanding that these issues exist and that they have the ability, in some capacity, to help fix these problems.

Games Athlete Chandler Smith, on how CrossFit can drive conversations on diversity

CrossFit DEI Council

Want to be part of shaping DEI at CrossFit? Applications for the CrossFit DEI Council are open now through Dec. 4, 2020. Note: The first council will be for US-based applicants only. However, we look forward to expanding membership in the future.

Additional Resources

Roza Community Town Hall discussion on diversity

CNN Interview on Roza’s commitment to diversity at CrossFit

Interview with Chandler Smith on being a Black athlete with CrossFit

Morning Chalk Up article on the future of DEI at CrossFit

BarBend interview with Roza on extending a more inclusive culture in CrossFit

Morning Chalk Up article on decision by Phoenix program to re-affiliate with CrossFit

BarBend article on the CrossFit scholarship program

Roza statement announcing CrossFit purchase and commitment to DEI