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191106

Kellogg Agrees to Stop Marketing Sugary Cereals as “Healthy”

“Kellogg, one of the county’s top cereal companies, has agreed to stop using misleading terms such as ‘healthy,’ ‘nutritious,’ and ‘wholesome’ to promote products like Frosted Mini-Wheats. On October 21, 2019, the Battle Creek, Michigan-based corporation, officially known as The Kellogg Company, entered into a settlement agreement with a class of five plaintiffs in California and New York, who alleged Kellogg used deceptive health and wellness claims to market high-sugar cereals and breakfast bars. … The company can no longer advertise certain products, where added sugars represent at least 10 percent of calories, as ‘healthy.’ Nor can it promote them with phrases like ‘start with a healthy spoonful’ or ‘invest in your health.’”

Read the article Kellogg Agrees to Stop Marketing Sugary Cereals as “Healthy”