Where will the seminar be held?

In Atlanta, Georgia at Sonz Decatur.

Why should I attend?

To learn what any Affiliate (or potential Affiliate) could encounter in opening any of thee three most common types of businesses:

1. A Garage Gym
2. A 2,000 sq. ft. light industrial or retail box
3. A 4,000 sq. ft. or larger light industrial or retail box.

Who's running it?

Matt Hunt and Anthony Hippeli have put together all the information needed to open a turn-key CrossFit affiliate. You will walk away from the seminar with everything you need: ads, sales presentations, budgets, hiring concepts, a management handbook, templates, contracts, artwork, and all the contact information you need to open your doors with customers. If you're considering becoming an Affiliate, or are already one who wants to increase sales, have more clients, produce top -notch workouts, and hire quality trainers.

How much is this seminar?

The cost is $5,000

What's in it for me?

• You will learn how to increase your sales
• You'll receive week-by-week instruction, starting from 16 weeks prior to opening to 16 weeks after opening your doors
• You'll learn how to convert lookers to lifetime clients
• You'll learn online data management (the best sources for client reporting and scheduling)
• You'll learn about discount equipment pricing sources
• You'll learn How to really create "Community" with your affiliate
• You'll learn how to keep clients happy and referring
• You'll learn how to negotiate a strong and favorable lease
• You'll learn how to get through the permitting and licensing process in your city
• You'll learn how to deliver the most effective CrossFit WODs
• You'll learn how to find the ideal location
• You'll learn budget and accounting systems
• You'll learn how to price your services (making prospects happy to pay your fees)
• You'll learn employee systems, from "help wanted" ads to daily management
• And much more

Exactly what will I learn at this seminar?
Day One

• Picking your location
• Choosing a broker
• Demographics info
• Cheap rent vs. prime location
• Negotiating points:
• Build out
• Free rent
• Parking
• Lease term
• HVAC
• Signage
• Marketing
• Temp space
• Finalizing lease
• Reviewing the lease
• Negotiating items on lease
• Attorney's review of lease
• Pre-opening
• 16 week pre opening manual
• Build-out
• Signs
• Bathrooms/showers
• Ceilings
• HVAC requirements
• Code requirements
• Flooring
• Lighting
• Misc.
• Equipment:
• Lease vs Purchase
• Vendors
• Software
• Scheduling
• Accounting
• Payment processing
• Database
• Marketing:
• Meeting your neighbors
• Assessing high touch vendors
• Informational hand outs
• Community outreach programs that are fun and low cost
• Managing your workout
• Training before your facility opens
• Temporary space
• Sales training:
• Basic essentials of sales
• Your sales presentation
• Goal setting: How will you define success
• How to effectively tell others who you are and what you do through:
• Mission statement
• Core values
• Purpose
• Culture

Day Two

• Marketing
• Interior Graphics Package
• Culture and Speak
• Client Relations
• Webblog and website (super important)
• Lead Generation
• Meet and greet local merchants
• Joining community groups
• High school coaches
• High influence service business
• Tanning saloons
• Nail shops
• Spas
• Massage services
• Hair Salons
• Referrals

Day Three

• Sales
• Crucial basic skills
• Your sales presentation
• Objections
• Defining objections
• How to handle objections
• Top objections
• Role Playing
• CrossFit
• Scheduling
• Regular Group sessions
• Private group sessions
• Session format
• Warm-up
• Practice
• WOD
• Stretching, abs etc

Day Four

• Pricing Structures
• Trial Period
• Purpose
• Upgrading
• Monthly
• Purpose of start up fee
• Electronic Funds Transfers (EFT) only
• Annually
• Purpose
• EFT set up
• Private group sessions
• Purpose
• Rate structure
• Trainers
• Hiring (How to get the best):
• Ads & lead generation
• Application
• Interview 1 objective
• Interview 2 objective
• Panel Interview objective
• Pay structure:
• Per session
• Private session
• Bonuses
• Schedule: A.M. or P.M., etc.
• Progression: We have a 30-60-90 day review and apprentice system for new trainers. This shows us if they are on track to meet required goals and expectations
• Now what?(Growing your trainers into owners)

Day Five

• Managing your location
• Basic management skills
• Meetings
• Finances
• Incorporating or LLC
• Taxes
• Chart of accounts
• Software
• Receivables
• Payables
• Budgeting
• Growing your business
• Basic skills
• Revisiting Sales Again (Keeping clients happy and referring)
• The first 21 days
• Establishing a database:
• Why
• Categories
• Maintenance
• Promotions
• Purpose
• Quarterly events
• Fund Raisers: Client service and how to speak to clients
• Facility cleanliness and maintenance:
• Daily cleaning
• Weekly equipment check
• Monthly Cleaning

Where do I stay?
The 2 best places to stay are:
Holiday Inn Select in Downtown Decatur
or
Holiday Inn Express in Decatur

Register online or Call Matt Hunt at 404.513.1763.

Contact Lauren for scheduling or questions.